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Influence

OUR INSIGHTS

02-16-2025

Generative AI is revolutionizing the content creation, providing brands with new opportunities for innovation and enhanced engagement. Recently, Hylink Group has integrated its developed generative AI tool into practical applications. Explore the latest cases showcasing how it transforms brand storytelling through more personalized and effective solutions.

Reshaping the Power of Branding Assets in the Digital Realm:
During the 2024 Beijing International automotive exhibition, Hylink HIGC tool produced the futuristic branding video for GAC AION's HyperSSR. HIGC is a Brand VI management tool for enhanced branding creative assets production. HIGC can automatically process and analyse large amounts of branding assets based on the algorithm analysis. Through machine learning of the brand VI specifications and market trends, it will continue producing creative assets consistent with the latest market trends. For instance, the latest SSR video unveils the hypercar`s identity ‘Made of Art and High-technology’ and keeps the consistency of branding tonality and values.

Developing Customized Creative Assets:
Hylink has leveraged the QIYUN(启蕴), an AIGC tool to support the branding strategy for a partial of the cooperated skincare brands. The tool is designed to identify the specific product’s ingredients and further applied to the content production matching with the customers´ demands. Meanwhile, this tailored production gives the brand more possibilities to improve advertising performances through the deep learning process of customer perception of the branding assets and behaviour analysis.

To continue driving our efficiency and accuracy, Hylink remains steadfast in harnessing the latest technological advancements and supporting our clients across all facets of marketing communication, new retail solutions, IP cooperation, and digitalized solution management.



Source:
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