Our global PR teams are sitting at the media center of city Hangzhou. From creating the series of compelling communication videos to the full arrangement of the global social channels, our team have constantly contributed to the local organization committee with a successful event and our commitment to the international communities.
The branding theme ´Asian Games, Hangzhou Charms´ is well presented by a trilogy, centering around the traditional Chinese culture with urban lifestyles. Our team approached to balance the communication differences between home market and overseas market.
The theme of "New Asian Games, Hangzhou Charms" is composed off a three themed promotional videos, namely "亚运Show杭州" Asian Games Show Hangzhou, "亚运Go杭州" Asian Games go to Hangzhou", and "亚运In杭州" Asian Games In Hangzhou. The urban charm of city Hangzhou has been showcased through the different mediums embroidery, smartphones and the seals which used as the creative carries to show the charming city of its traditional culture combined with the modern components. Through the respective of "city", "sports", and "branding", the themed videos have successfully delivered the great image of the game to the world.
The video has been officially launched from the Hanghzhou Asian Games domestic and amplified to the global omni-channels, forming a viral effect with the impression reached more than 100 million. Hashtags of #新亚运杭州韵 (New Asian Games Hangzhou Charms) has exceeded 27 million on Weibo and more than 2 million impression on global channels at the first two days.
Glimpse into the trilogy:
1st 《亚运Show杭州》 Asian Games Show Hangzhou
https://youtu.be/nbJpYIXD-Qg?si=2uhittar0ljBUXKU
2nd 《亚运Go杭州》 Asian Games go to Hangzhou
https://www.youtube.com/watch?v=sZUMZopBUYo
3rd 《亚运In杭州》 Asian Games In Hangzhou
https://youtu.be/D_WPjSclS0c?si=-WUiPXKnKbP6ogVb
Source:
https://mp.weixin.qq.com/s/BwS-NKgGD-MznNg4cfdwmA
https://mp.weixin.qq.com/s/bA9VgrSz2wORdKeerwS-0w
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