For Chinese luxury consumers, the luxury brand experience has become an ever more immersive digital-first experience; this does not only mean the transaction. Vogue Business has recently revealed a group of chosen luxury brands with their authentic brand narratives on the brand digital presences surrounding 520 Valentine’s DAY.
Source: https://mp.weixin.qq.com/s/zpRBEib9jBxcJfV5WWeZLw
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