Apple’s AR glass, Vision Pro has released last week. The new wearable device has allowed users to move forward to a spatial digital world of ‘heads up’ and ‘hands-free’.
Though it came at a time when some might consider the enthusiasm for the metaverse and its related virtual realities started to wane, still, it is hard not to say for the newly invented device will have an impact on the fashion and luxury industries. Why? Not only because the luxury price ($3,499) mostly targets the entrepreneur and luxury consumers, but also because its immersive experience will properly shape the new wave of future entertainment and digital content.
Similar to the Apple Watch launched 8 years ago, it became a popular fashion piece through its expansion partnerships with Nike and Hermès. Now the Apple Vision Pro leaves the space for brands to consider, whether they’d step forward and consider to involve in digital fashion wearables.
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