OUR EXPERIENCE EXTENDS ACROSS BORDERS AND INDUSTRIES.

We're proud to serve as trusted advisors, strategists, and executors to market-leading, international brands.

OUR EXPERTISE

Auto

Hylink has been a bellwether of the automotive advertising space in China. We’re proud to have serviced General Motors for over ten years, along with over a dozen other major auto brands such as Mercedes-Benz, Chevrolet, Acura, and Buick.

Travel

Hylink Travel brings Destination Marketing Organisations (DMOs) and travel brands to the forefront of Chinese travelers’ minds. We’re called upon by industry leaders to target this rapidly expanding consumer base.

Entertainment

Hylink Entertainment specialises in both film and content investments, as well as bringing branded properties, celebrities, and influencers to maximise their reach and monetisation in the Chinese market.

Finance

Hylink has served finance and investment clients in China to target high net-worth, valuable consumer targets in the field of investments, credit cards, savings, and capital growth.

E-commerce

With longstanding media partnerships with China’s leading e-commerce platforms, including Tmall, JD.com, and Taobao, enabling us to facilitate seamless product marketing and product distribution for our clients in-market.

FMCG

From probiotics to milk, we work with major FMCG brands like Culturelle, P&G and Mead Johnson to get their products into the hands of consumers, both in China and in the West.

Beauty

We’re called on by brands such as Estee Lauder and L’Occitane, to tailor comprehensive advertising and media campaigns, personalising every brand touchpoint to captivate savvy global consumers.

Sports

Our team of leading strategists and technologists excel at advising sports teams, leagues, and IP rights holders that seek to understand China's complex and rapidly evolving market.

Tech

From product launches to branding campaigns, we’ve worked with major tech organisations such as Oppo and LG in their advertising efforts in both Chinese and Western markets.

Fashion

From Mytheresa, Revolve to Tory Burch, we are serving the top fashion industry retailers and brands. We make sure that our clients benefit from the constantly growing Chinese market by providing strategic planning, marketing campaigns, media partnership, influencer marketing and data-based insights.

HYLINK THINKS

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