The IAA2023 in Munich concluded last Sunday, offering a perfect #showcase of futuristic car concepts and designs. One notable change this year was the complete separation of two distinct target audiences: business visitors attending the trade fair and non-business visitors exploring various free locations in Munich's city center.
With a growing emphasis on zero-emission mobility, this year witnessed a significant presence of Chinese #electric vehicle manufacturers in the EU market. Brands like NIO, MG, BYD, Leapmotor, Changan, and XPENG unveiled a wide range of electric models. Chinese automakers now offer a comprehensive spectrum of EVs, spanning from entry-level to premium segments, shifting consumers' attention from mechanical precision to connectivity and entertainment.
As future mobility becomes a prominent topic in selection, the choices for new EVs continue to expand for both established players and newcomers. The professionalism exhibited by Chinese automakers left a lasting impression on visitors at this world-class mobility trade fair. With the establishment of a high-quality brand image and a focus on local brand recognition and sales channels, Chinese EVs hold great potential to excel in the EU market.
Bildquelle: BYD, MG, NIO, XPENG
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