The annual JD618ShoppingFestival Grand promotion kicked off this week, and the full-scale campaigns will start on 31st May. The evolution of 618Festival mirrors the transformative growth of online retailers and revolutionizes domestic shopping behaviour.
This year, a significant need for UPGRADING THE SHOPPING EXPERIENCE will be important for most participating merchants. Since user-generated content has become increasingly integrated into online engagement, online shopping is beyond the transaction. Lower prices and festive promotions have extended from the shopping festival to daily transactions. The shift has led to more customized brand services and tailored products to cater to the ever-demanding end consumers. On the one hand, the creative and on-demand storytelling surrounding the products is still important; by doing so, brands must identify their target customers and stimulate their consumption. On the other hand, the merchants’ operations, from product preparation and order fulfillment to after-sales services, are keys to making a difference.
Which came first? Media or Creative?
Google Mapped the intersection of "Strategy and Creative". Couldn't find it.
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