ChatGPT, an artificial intelligence (AI) chatbot designed by OpenAI released in November 2022. It is a deep learning model designed to generate a human-like text response to a given prompt based on vast amounts of text data. It can be used to automate several aspects of digital communication, such as chatbots, customer services, automated content generation, and beyond. Through the capacity to understand and respond to customer inquiries, ChatGPT will largely enhance customer experiences, which will help the business to customize the service more efficiently. To put it simply, ChatGPT can generate sophisticated and accurate responses to complex prompts you could imagine.
It might become normal for AI-generated content to be similar to the one created by human copywriters. However, there will still be the need for marketers to put in their efforts due to the limited capabilities of ChatGPT. ChatGPT has limited capacity to complete tasks such as visual or audio production. It is still a primarily text-based model, meaning the responses are based on statistical patterns instead of an in-depth understanding of the context or emotions. For instance, ChatGPT cannot analyze the subjective preferences of the consumers’ emotional impact and perspective toward a brand campaign. Besides, the quantitative analysis is also beyond the current offering of ChatGPT. Marketers will be supported with ChatGPT with its text-based output before diving deeply into the quantitative analysis for the marketing activities’ performance review.
In practice, the advancement of ChatGPT represents a major step forward for digital marketing. It works as a tool for marketers to gain inspiration and get hints from a large dataset of information collection. Marketing planning, however, with the quantitative analysis and visual design output, ChatGTP still has its limitations.
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