This question might have been centered around global luxury brands in recent years, and it is still always a unique challenge that luxury brands are concerned about. Hylink Digital Solution Group has consistently worked closely with our luxury clients for years, and we have observed an increasing importance of a dynamic brand digital presence. Traditional luxury brands with heritage and craftsmanship often have rich storytelling to highlight themselves with rich historical narratives. To cater to the increasing local young luxury groups, personalization, and style, will enable the luxury brand to form strong emotional connections with their target groups. They are embracing Xiaohongshu (LRB) influencers in China for their perceived authenticity and voice.
The right partnership with impactful local influencers will especially lead new luxury product launch campaigns to success.
It is the opportunity for global luxury brands to build authenticity, increase brand engagement, and highlight their prestigious brand positioning through the right cooperated Chinese influencers.
Source: Hylink x Louis Vuitton China Influencer 2022
