Douyin, with millions daily active users as its asset, has brought brands new opportunities during Double 11, 2022.
The universal interest e-commerce including short videos, livestreaming, and content streams continued to gain momentum. In the past couple of years, many brands have moved their D11 campaigns from traditional e-commerce platforms to short video platforms represented by Douyin to attract consumers’ attention and win in a crowded field of competitors.
According to the official data of Douyin e-commerce, the day GMV of “2022 Douyin Double 11” hit a record high, and the number of participating merchants had a 86% YOY increase compared to last year. The total hours of e-commerce livestreaming accumulated to 38.21 million. More than seven thousand of streaming rooms exceeded millions of RMB sales volume
Douyin e-commerce ads become the main means of attracting consumers. During 2022 Double 11, live streaming advertising volume is 4.7 times higher than merchandise advertising. Nearly 40% of the advertising material has a duration of 11-20s. meanwhile, fast pace and intensive visual stimulation are the key to gaining more traffic.
Source:
https://www.ebrun.com/20221122/506926.shtml
https://mp.weixin.qq.com/s/TsQXZ_FJo9k84UYzBPQTww
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