During the week of June 7th to 9th, the Gaokao 高考 took place, the national exam planned at the end of the high school cycle in China, which decides on the admission of students to Chinese universities.
Every year over 10 million children take the most important test of their lives on these three days. Based on the evaluation received, they will be accepted into the local universities. It often happens that brands that focus on the specific target group create special marketing campaigns during the days of Gaokao. This is the case with The Coca-Cola Company, for example, which this year posted ad hoc graphics on local social channels and organized a live broadcast on the Jingxi platform to wish all young Chinese graduates the best of luck
