The organizing committee has commissioned Hylink, the largest Chinese digital marketing agency, as the international PR agency for the Olympic Winter Games and Paralympics in Beijing.
Text: Julia Gundelach
21. April 2021
The Winter Olympics are slated to open in the Chinese capital in February 2022. Now it is also clear who will take on the PR: Hylink, the largest Chinese agency for digital marketing. The agency takes care of the worldwide management of communication for the Olympic and Paralympic Winter Games and should "bring their strengths in creativity, strategy, content creation and PR holistically", it said.
Hylink was already on board the Olympic team as the official communications agency for the local market in China. International communication including strategic image cultivation, media and public relations around Beijing 2022 is now in one hand worldwide - with the overarching goal of promoting Chinese winter sports culture and distributing content globally.
A cooperation with Mediapro is also intended to simplify access to global network resources and to bring experience in audiovisual programming, broadcasting sporting events and the application of technological innovations. Together with Mediapro, Hylink is providing an exclusive platform for broadcasting the Olympic and Paralympic Winter Games in Beijing in 2022.
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