During the Chinese Mid-Autumn Festival, Bayern Pavilion, Rockmacherin, and Chinese fashion lifestyle influencers came together to launch the AW24 new arrivals campaign.
We had a truly delightful experience with our client Rockmacherin, at an event that not only celebrated a traditional Chinese festival but also provided an opportunity to immerse ourselves in the world of Bavarian slow fashion and explore its rich cultural heritage.
Caroline Herrmann-Lauenstein, the founder of Rockmacherin, shared the inspiring journey behind her brand. Rooted in Bavarian culture, she established Rockmacherin in 2014, blending tradition with modern fashion to create contemporary pieces that honour the essence of Bavarian attire.
The Bayern Pavilion recognized the timeless beauty of Rockmacherin’s garments and starting this year, introduced this distinctive brand to our audiences in China through its CBEC JD store. The on-site event offered influencers a hands-on experience of Rockmacherin, deepening their appreciation of its rich heritage. This will foster authentic content creation, extending Rockmacherin’s presence beyond the online space and reflecting our commitment to bringing the quiet luxury of Bavaria from Germany to China.
Through this intercultural campaign event, we aim to share the authentic spirit of Bavaria with our audiences in China, showcasing the distinguished handmade Bavarian brand Rockmacherin, renowned for its enduring legacy and commitment to continuing its journey.
