Around 77% of consumers have changed their way of shopping amid the pandemic, and this trend will continue. With an indicative of the shift toward online ordering and delivery service, all industries worldwide have shifted toward these limitless opportunities following the pandemic.
Auto Commerce: Following the digital customer expectations (around 61% of respondents willing to purchase vehicles online in 2020, IBM), the auto industry has recently increased its online services, buying or selling cars. The infancy auto commerce industry sees reselling platforms such as Autotrader and Tesla’s direct-to-customer model. Consumers are welcome to purchase vehicles from the brand’s online e-commerce platform. Future auto commerce trends may need more integration of online and offline experiences offered to the customers to increase the ‘at-home’ experience.
Art Commerce: A recent boom of non-fungible tokens (NFTs) brought the art industry into a digital era. Instead of relying on art dealers, artists, collectors, and investors can make deals from digital platforms. Virtual auctions, art exhibitions, and art collections are accessible for all consumers to purchase NFTs on desktop/APPs with digital payment. A future NFTs gallery is predicted to exhibit offline with the assistance of AR technology.
Beverage Commerce: pandemic period saw a significant increase in the online sale of alcoholic beverages. Beverage commerce players such as Vivino, DRINKS, and Drizly have continued to scale their delivery services to meet customer expectations. The future beverage commerce industry will go beyond the simple delivery service; moreover, the industry will follow the lead of add-on services combined into the shoppable platform.
Clothing commerce: Clothing brands saw sustainable growth through established digital e-commerce during the pandemic. The inability to the physical shop pushes forward the strengthening of online clothing experiences. The increasing technology advancements will continue to accelerate online clothing commerce, featuring the contactless purpose. For instance, the customers will be able to try on the clothes digitally from the future digitized fitting-room mirrors and payment completed via mobile APPs with a rapid scanning. Future online clothing commerce will also focus on capturing the sensory experiences. For example, GUCCI has already incorporated AR technology into its APP. Customers can virtually try on the products with a 3D visualizations display of how they look like.
Sources: https://www.bigcommerce.com/articles/ecommerce/
https://www.ey.com/en_gl/consumer-products-retail/accelerate-to-get-ahead-of-the-changing-consumer
https://www.ibm.com/thought-leadership/institute-business-value/report/automotive-digital-experience
https://www.cnbc.com/2019/02/28/tesla-shifts-sales-to-online-only.html
https://jingculturecommerce.com/viennacontemporary-nft-the-future-of-art-takeaways/
https://hbr.org/2021/11/the-future-of-contactless-commerce
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