14 days passed since the 13th China’s Double 11 shopping festival officially started!
Several new features are been added to this year!
1) BETTER DEALS WITH EASIER NETWORK SHARING
Have you ever heard that your online shopping cart can be shared with your friends or just following your beloved celebrities’ cart to pick goods?
Cross-store rebate adjustto RMB30 offf every RMB200 purchase order (used to be RMB 40 off every RMB300 purchase order)
New features of [Must-Buy-List] and [Sharing Shopping Cart] has been added into the site, that influencers get easier to share their shopping experience and share their shopping list.
This way, consumers may enjoy the bunding purchase with more discount and are encouraged to share your shopping experience with friends or easily get inspiration from other good deals
Campaign theme: Yearning for a Better Life (美好生活 共同向往)
Campaign feature: Shared shopping cart challenge.
Hundreds of celebrities coming from cross-industry, including top influencers Augustin Li, Ding Zhen, Rapper Jackson Wang, Athlete Bingtian Su, Olympian Yiwen Sun, etc. participated in the campaign to show off the treasures in the shopping cart and inspire users to follow and purchase.
2.) EARLIER TIMING
Based the two sales phase for 11.11 (双节棍) from 2020, this year the pre-sale started from 8PM, 20th Oct, which is perfect matches with consumers’ lifestyle and shopping behavior.
Thus, no need to stay late until midnight and stimulate your shopping intention earlier and enjoy longer!
3.) Eco-friendly/Green shopping voucher
As leading brands formed green alliance to offer and encourage more eco-friendly products, this year the platform debut the new style voucher featuring eco-friendly and shopper are appealing to buy environmentally-friendly items.
As been ranked as the No.3 worldwide website (Jun.2021, Alexa), the platform does take it seriously to upgraded its user experience. This year not only the young generations continued to enjoy the festival, the platform also launched the elderly mode which allows the seniors to enjoy the shopping festival with larger font and simplified navigation.
Source:
1. https://www.alizila.com/video/china-alibaba-1111-shopping-festival-underway-heres-whats-new/
2. https://www.alexa.com/topsites
