Historical Data Learning in TMALL Marketing improves conversion

Stop Invest & Reallocate Budget:

1.Brand zone vs Star Store

2.Avoid Internal bidding competition on same audiences

Expanding Coverage & Optimize Unit Cost ROI:

1.Expand Brand & products keywords (current 187 vs 479 market)

2.Optimize the product recommendations more relevant to audience intensions

Expanding Coverage & Optimize Unit Cost Probability:

1. Smart reach and influence competitors’ customers and sleeping customers

China KFC Campaign

Collaboration with Tide and ‘Pictures Of Female Musicians in Song Dynasty’ from the Shanghai Museum

VIRTUAL IDOL of Dior

THE MOST POPULAR INTEGRATED MARKETING CASE OF CHINESE CULTURE HERITAGE

Mock up the „Couch-Potatoe“

MIZONE

Milk Deluxe

Mengniu

Mead Johnson Brand Event in San Gabriel, California

Mead Johnson

COVID19/IMMUNE HEALTH CAMPAIGN

Culturelle

HYLINK THINKS

Which came first? Media or Creative?

Google Mapped the intersection of "Strategy and Creative". Couldn't find it.

Spot Plans are like Quantum Dots. They're always in a state of flux

CASE STUDY