Catalyzed by the pandemic, a VIRTUAL IDOL was incubated by Hylink Digital Solutions as part of the IMMERSIVE DIGITAL MARKETING solutions.
Aimee, a virtual idol created by Hylink digital technology with a perfect ‘outlook’ and a unique ‘personality’, is aiming to create a new digital solution for brands who are seeking more possibilities for interaction in virtual scenes.
Dior, the leading brand as always embracing new technology to attract Chinese young generations.
Based on the technology of virtual idol incubation from Hylink Digital Solution, Dior integrated “Tian Xiaotian” (a virtual image of Jing Tian, Dior China skincare ambassador) into its Dior 2022 Spring Show.
Dior announces new virtual idol Dior made an announcement on official Weibo, Dior Skincare ambassador Jing Tian would appear in Greece with her virtual image avatar, Tian Xiaotian
Livestreaming the show with Tian Xiaotian 6 related blog posts from Dior’s official account released the show event with the host of Tian Xiaotian, showing the trip to the ancient city of Athens, red carpet photos and on-site photos, etc., Tian Xiaotian actively interacts with the online audiences generates buzz on social media.
Dior with Tian Xiaotian goes viral within 24H on Weibo:
Dior official account: 500,000 engagement
#Xiaotian virtual idol tour: 68 million impressions and 207,000 discussions
#Dior Ready-to-Wear 2022 show: 90 million impressions and 10 million video views
Key Takeaway: Virtual image idol gives brands,
especially luxury brands the new
digital solution to engage with the
Chinese audience.
The immersive online experience
will continue gaining traction and
ultimately creating more revenue
channels.
Hylink Digital Solution believes
the incubation of its own virtual IP
image will continue to help the
brands to approach successively
their customers.
Source:
https://mp.weixin.qq.com/s/5hsvK7p3ggWvN2rETq2FJQ
https://mp.weixin.qq.com/s/8g7zwP8Otz1fw1C87vm-kw
Image Credit: Dior China Weibo official account
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