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02-16-2025

Catalyzed by the pandemic, a VIRTUAL IDOL was incubated by Hylink Digital Solutions as part of the IMMERSIVE DIGITAL MARKETING solutions. 

Aimee, a virtual idol created by Hylink digital technology with a perfect ‘outlook’ and a unique ‘personality’, is aiming to create a new digital solution for brands who are seeking more possibilities for interaction in virtual scenes. 

Dior, the leading brand as always embracing new technology to attract Chinese young generations.

Based on the technology of virtual idol incubation from Hylink Digital Solution, Dior integrated “Tian Xiaotian” (a virtual image of Jing Tian, Dior China skincare ambassador) into its Dior 2022 Spring Show. 


  1.  Dior announces new virtual idol Dior made an announcement on official Weibo, Dior Skincare ambassador Jing Tian would appear in Greece with her virtual image avatar, Tian Xiaotian

  2. Livestreaming the show with Tian Xiaotian 6 related blog posts from Dior’s official account released the show event with the host of Tian Xiaotian, showing the trip to the ancient city of Athens, red carpet photos and on-site photos, etc., Tian Xiaotian actively interacts with the online audiences generates buzz on social media.

  3. Dior with Tian Xiaotian goes viral within 24H on Weibo:

    Dior official account: 500,000 engagement 

    #Xiaotian virtual idol tour: 68 million impressions and 207,000 discussions

    #Dior Ready-to-Wear 2022 show: 90 million impressions and 10 million video views

  4. Key Takeaway: Virtual image idol gives brands, especially luxury brands the new digital solution to engage with the Chinese audience. The immersive online experience will continue gaining traction and ultimately creating more revenue channels. Hylink Digital Solution believes the incubation of its own virtual IP image will continue to help the brands to approach successively their customers.


Source:  

https://mp.weixin.qq.com/s/5hsvK7p3ggWvN2rETq2FJQ 

https://mp.weixin.qq.com/s/8g7zwP8Otz1fw1C87vm-kw 

Image Credit: Dior China Weibo official account  




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