Challenge:

Mamonde wanted to lift its brand awareness and create buzz for its new lipstick product.

It sought an creative way show the special features of the product and want to convert the target audience to the new customers.

Strategy:

Creatives: a H5 based on Baidu AI technology, where users can virtually try on the new colors of the lipsticks, share their pictures and leave their contacts to get voucher.

Target Audience: identify TA with Baidu Omni Marketing solution. Hylink identified male audience by its creative marketing concept.

Media placement: Baidu feed ads/key word ads to create market expectations, Display ads/feed ads/key word ads to generate big buzz, Baidu Ask & Brand Zone to gain customers, a full path media strategy.