This website uses cookies for functional and analytical purposes in order to offer you the most relevant information. To continue using this website means you agree with this. You can find out more information on our Privacy Policy.

CASE STUDY

Challenge:

Effectively increase user acquisition & WeChat following.

Strategy:

Opened an official WeChat service account to manage Wechat store operations.

Created O2O campaigns around Chinese festival calendar & promoted consumer engagement by building a Chinese New Year red pocket HTML5 page.

Results

8.4%
INCREASE OF WECHAT FOLLOWERS
+13%
WECHAT POST OPEN RATE
100,000+
HTML5 PAGEVIEWS

Related Articles

LA MER Social Responsibility campain
Read More
Virtual Try On – Product Launch Campaign utilizing Baidu AI
Mamonde
Read More
Award-winning Social Campaign with 2 hot IPs won the heart of Generation Z
M.A.C
Read More
Reaching Chinese Travelers with the dedicated Travel APP
Tom Ford
Read More
Social Responsibility x H5 Campaign
La Mer
Read More
Celebrity Engagement
ESTÉE LAUDER
Read More
HYLINK THINKS

Which came first? Media or Creative?

Google Mapped the intersection of "Strategy and Creative".                 Couldn't find it.

 Spot Plans are like Quantum Dots. They're always in a state of flux