Challenge:

The ocean’s beauty is reflected in brand DNA of La Mer.

At the occasion of World Ocean Day, La Mer seeks to honor and protect the living connection to the ocean and wants to promote the idea in China, which has not taken root.

Strategy:

Developed the customized content based on BBC documentary “ Blue Planet II” to guide consumers from the awareness, to empathy and finally to interact.

Media Mix: pre-movie Ads, OTT, App open-screen Ads, WeChat, Weibo, offline events, covering all mainstream media platforms in China.

Dedicated H5 landing page & Celebrity/KOL campaigns to lead customers to experience and participate.

Closed loop: all online ads, social media and offline events brought traffic to H5 page.