Challenge:
China has become the 2nd largest makeup market in the world, with strongest growth.
Competition is fierce and the brand loyalty is low.
M.A.C wants to enhance the interaction with generation Z.
Strategy:
Based on the understanding of Generation Z, developed an crossover collaboration with the girls band and online game.
Dedicated face filter on photo editor App to increase interaction.
Targeting Advertising: a customized AR interaction on WeChat Moment Ads to reach and engage the targeted audience.
Fermenting Hot topics: #M.A.C Honor of King, with the participation of celebrities, to generate great exposure & buzz on Weibo.
Mini program: to drive traffic both to the pop-up store on WeChat as well as the offline stores to convert sales.
