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CASE STUDY

Challenge:


In urgent need to win higher brand recognition and appreciation among younger demographics.

Low cost tactics to achieve precise positioning and efficient conversion.


Strategy:


Hylink and Estee Lauder leveraged the popular TV series Eternal Love and celebrity to position Envy Rouge as a must-have beauty item.

Leveraged the perfect timing of the celebrity’s being announced the new spokesperson and the popularity of her character role in the series show.

Utilization of paid sponsor ads, SEO, SEA, and KOL influencers.

Results

230M
views on the #EternalLoveMakeupStyle with 1,17million comments
22
out of 26 SKU lipsticks were sold out during campaign duration.
183%
SALE INCREASE ON TMALL

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HYLINK THINKS

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