Challenge:

3 years after the first launch, Equinox wishes to enhance the image and re-boost its awareness in the market.

Strategy:

Followed the cultural and creative trend represented by the Imperial Palace.

Partnering with Netease, created the industry’s first immersive 3D H5 which allows consumers to explore the ancient master pieces “The thousands of Miles of Mountains and Rivers” from a perspective of driving an Equinox.

User can also created wall paper in the end and are encouraged to share in their social media (e.g WeChat Moments, Weibo).