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CASE STUDY

Challenge

Raise brand awareness amongst Chinese families and encapsulate the Disney image within the Chevrolet brand.

Strategy

We created a complete consumer journey from scanning Chevrolet’s logo on mobile phones to win tickets to Disney, to participating in the Chevrolet Digital Challenge at the resort.

Results

2.1M
UNIQUE VISITS TO THE SITE ON THE FIRST DAY OF THE CAMPAIGN
>100,000
ATTENDEES

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HYLINK THINKS

Which came first? Media or Creative?

Google Mapped the intersection of "Strategy and Creative".                 Couldn't find it.

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