GM’s KiWi EV 2023, a mini electric vehicle with a futuristic design envisioned for young local audiences, debuted its virtual brand ambassador, Lil KiWi, last month in China.  KiWi EV has been dedicated to leading the fashion wave in the auto industry; therefore, KiWi has set a clear marketing goal to always catch up with the latest fashion trends.

To help the brand stand out with its aesthetic and intelligent brand positioning, Linmei, the subsidiary of Hylink Digital Solutions, cooperates with KiWi to bring users a new upgraded brand immersive experiences. Lil KiWi, a virtual idol like the authentic influencer with special technological outfits, has been designed with a high-end style and intelligent consciousness. Besides, a cartoon version of the KiWi EV model has been created with the virtual ambassador to enhance the brand exposure in the metaverse. The virtual brand ambassador fits the multiple business scenario marketing with its multi-language, facial expressions, body language and different outfits.

As a leading integrated marketing partner, Hylink Digital Solution has been setting the strategic direction of some of the most prominent digital marketing trends – metaverse infrastructure. Furthermore, Hylink has been dedicated to helping the brands with its virtual intellectual property incubation. It will be essential for the brand to convert the virtual IP to define its brand personalization and evoke consumer emotion.