Challenge:

Korean media conglomerate CJ E&M group partnered with pop stars Nicholas Tse and Wu Qilong to identify the best female pop stars in China. Hylink was tasked with co-developing the show to source sponsors and identify digital distribution channels. The show is one of the most popular among Chinese millennials.

Strategy:

Hylink worked with Zhejiang Satellite TV to craft media assets and a heavy promotion schedule with corporate sponsors. Hylink also secured digital distribution on platforms such as iQiyi, Tencent, Youku, and Sohu.