Challenge:

Increase Teletubbies’ affinity with target audience and drive followers to social accounts.

Strategy:

Embrace a relevant festival to the target audience of children.

Cross-border licensing and IP play an increasingly important role for brands, illustrating the opportunity to collaborate with FaceU, one of the most well-known selfie camera apps in China and a great platform to leverage brand exposure.

Making it happen:

Hylink generated 8 sets of Teletubbies stickers tailored to FaceU to maximise the brand's social exposure for Children’s Day.

Campaign motto (everyone is a child 大儿童的儿童节) also incorporated adults into the celebration.

Cooperated with 40 partners brands to amplify campaign.