CASE STUDY

Challenge

“Life is Like a Skewer,” a food documentary produced by an entertainment-focused subsidiary of Hylink, Authrule Digital Media and by Bilibili, one of the largest video sharing platforms in China.

The documentary promotes the culture of night market barbecue, featuring over 500 legendary eateries in more than 30 cities.

Strategy

Aire on Authrule Digital Media and Bilibili video sharing platforms.

Results

9.0
RATING ON DOUBAN.
Silver
AWARD AT THE CHINA CONTENT MARKETING AWARDS.

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HYLINK THINKS

Which came first? Media or Creative?

Google Mapped the intersection of "Strategy and Creative".                 Couldn't find it.

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