Challenge:

Oppo was set to launch its first phone in 4 years. This launch would mark the first time the brand had launched globally.

Strategy:

Distribute 5 phones to select influencers to deliver video reviews about the phone in conjunction with its June 2018 launch.

Monitor publicity value, hits, reach, and mentions as a result of video reviews.

Conduct media and influencer outreach to well-known YouTubers in the tech industry.